Digital Marketing & E-commerce Certificate

Get started in the high-growth fields of digital marketing and e-commerce with a professional certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, and sell products online.

Digital Marketing Strategies for e-Commerce Business

  • No relevant experience required
  • 100% remote, online learning
  • Under 10 hours of study a week*

Digital Marketing & E-commerce Certificate

  • Overview
  • Success stories
  • Certificate details
  • Path to jobs
  • FAQs

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  • Overview
  • Success stories
  • Certificate details
  • Path to jobs
  • FAQs

Get a job in digital marketing or e-commerce, with help from Google

Learn the fundamentals of digital marketing and e-commerce in order to gain the skills needed to land an entry-level job.

Median salary in the fields of digital marketing and e-commerce1

Job openings in the field of digital marketing and e-commerce1

Digital Marketing Strategies for e-Commerce Business

Learn online

Fast and flexible, the digital marketing & e-commerce curriculum is hosted on Coursera, one of the world’s leading online learning platforms, so you can learn at the pace that’s right for you.

Qualify for in-demand jobs with a Google Career Certificate in digital marketing and e-commerce

Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance.

  • Marketing Coordinator
  • Search Engine Optimization Specialist
  • Paid Search Specialist
  • Email Marketing Specialist
  • E-commerce Associate
  • Media Planner

Learn more about the certificate

Digital Marketing & E-commerce Certificate

This fully online program teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required.

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This certificate is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF).

You’ll learn about:

  • Developing digital marketing and e-commerce strategies
  • Attracting and engaging customers through digital marketing channels like search, social media, and email
  • Measuring marketing analytics and sharing insights
  • Building e-commerce stores, analysing e-commerce performance, and growing customer loyalty


Get started on Coursera

See full curriculum

  • Foundations of digital marketing and e-commerce

  • Attract and engage customers through digital marketing

  • Marketing analytics and measurement

  • Build, launch, and manage e-commerce stores

  • Develop and maintain customer loyalty online

Preview the certificate material


  • The fundamentals of IT Support

    DIGITAL MARKETING & E-COMMERCE CERTIFICATE

    The foundations of digital marketing

    Discover what it takes to build a successful career in digital marketing and e-commerce. Learn about how people interact with brands and how online tools like social media, display advertising, and email can attract and engage customers.


    The full certificate program includes:

    • • Hands-on activities
    • • Quizzes and assignments
    • • Regular assessments

    Watch the video

Get on the fast track to in-demand jobs in technology, retail, finance, energy, and more.

Complete the Google Digital Marketing & E-commerce Certificate at your own pace.

Improve your interview technique and resume with access to career resources.

Get your foot in the door with top employers through the Google employer consortium.

CONNECT WITH TOP EMPLOYERS, INCLUDING THESE:

Become a participating employer to connect with skilled candidates and grow your talent pipeline by completing the interest form. It is easy and free.

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More opportunities for everyone

Education and technology are keys to opportunity, but so are equity and access.

To support access to the Google Career Certificates, we’ve provided a Google.org grant to NPower Canada to deliver Google Career Certificate programs and deploy 5,000 scholarships.

These scholarships are distributed through NPower Canada, in collaboration with youth and workforce development non-profits like AIM CROIT, Indspire, Maison de l’amitié, Pathways to Education, Toronto Public Library, and the YMCA, focusing on Canadians from underserved communities.

Since 2021, NPower Canada has guided scholarship recipients through the program, providing ongoing wraparound support and the skills needed to be job-ready upon completion. Apply for a scholarship here.

Frequently asked questions

  • What is digital marketing and e-commerce?

    Digital marketing is about connecting people and brands online. People with careers in this field use display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.

    E-commerce refers to the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.

  • Why start a career in digital marketing and e-commerce?

    Digital marketing and e-commerce professionals have exciting careers at the crossroads of technology, people and business. As more people spend more time online, knowing how to find, communicate and sell to customers are in-demand skills.

  • Who is the Google Digital Marketing & E-commerce program for?

    You! No previous experience or knowledge of specific tools is required in order to succeed in the Google Digital Marketing & E-commerce Certificate. All you need is curiosity about reaching and engaging with customers online.

  • Why enroll in the Google Digital Marketing & E-commerce Certificate?

    The Google Digital Marketing & E-commerce Certificate focuses on the skills that employers are seeking, including email marketing, designing and running an online store, social media marketing, and marketing analytics.

    After you graduate from the program, you’ll have access to career resources and be connected directly with employers hiring for entry-level jobs in digital marketing and e-commerce.

  • How much is the Digital Marketing & E-Commerce Certificate?

    Google Career Certificates cost US$49 per month on Coursera after an initial 7-day free trial period. All Google Career Certificates are completely self-paced. At about 10 hours of study per week, many learners complete a Google Career Certificate in three to six months.

  • What tools and platforms are taught in the Google Digital Marketing & E-commerce curriculum?

  • What is the Google Career Certificates Employer Consortium? Can it help me find project management jobs?

    The Google Career Certificates Employer Consortium consists of different companies like Deloitte, KPMG, Loblaw, Mosaic, Omnicom Media Group, Publicis Groupe, Shopify, TELUS, Unilever, and of course, Google. These companies span multiple sectors and are committed to considering Google Career Certificate graduates for jobs. Upon completion of a Google Career Certificate, you will gain access to an exclusive job platform where you can easily apply to opportunities from employers with open jobs.

*Complete in 6 months, under 10 hours per week.

1Lightcast Q1 2022 Data Set (Jan 2021 to Aug 2022)