Online retail is a huge and prospective market. In 2023, its value is going to reach $7 trillion. To receive more profit, many offline retailers want to invest in e-commerce development. Nevertheless, without the proper e-commerce processes in place and knowledge of e-commerce project management plans, it is easy to fail before the online store launches.
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Image source: Statista
Why Is It So Hard to Launch an Online Store Without Proper Project Management?
The development of an online store consists of many small processes such as business analysis, choosing the e-commerce platform, UI/UX development, and other. Quite often it is difficult for an online retailer to keep things under control, especially when working with a small team. In order not to fall behind schedule and avoid budget overruns, you need to have a clear strategy for managing your project.
If online shop owners do not plan and manage the development process properly, they can run into some problems. For instance, many online retailers are mostly focused on their business plan rather than on creating an e-commerce website or online platform. For that, they can be unaware of the market situation and the competition, the technical environment, and further tasks they’re required to do. Such an attitude results in a lack of vision for the future development of the e-commerce website.
Here is what you need to do to manage your e-commerce project effectively.
Choose a project management methodology
A project management methodology is the first step to the success of your e-commerce project plan. The right approach in managing projects enables the team to implement them in the most efficient and effective way while reducing the risks.
Our team is e-commerce projects management using Scrum. Ken Schwaber, a software developer, and product manager created this project management methodology to make management of IT projects simpler. This agile methodology allows us to work as a cross-functional unit with self-organization. Through daily communication in the team, we evaluate and adjust the results at each stage of project development. With this approach, we achieve the best quality of the final product. The main Scrum features are:
- A living backlog of prioritized tasks;
- A fixed set of backlog items that get done during sprints;
- Brief sessions of planning the backlog items and defining the sprints;
- Brief retrospectives for all team members to reflect the past sprints.
You may ask what an e-commerce project plan manager does? Remember, there are no project managers in Scrum, only Scrum masters. The primary job of a Scrum Master is similar to e-commerce project manager responsibilities. He or she removes obstacles so the team could deliver the sprint goals in time.
- Speed. E-commerce is a fast-developing industry where customer behavior often changes and new technologies appear all the time. Scrum allows the team to achieve quick results and move forward through the development process within a reasonable period.
- Flexibility. Online retail business needs to drive innovations to provide high-value business solutions.
Agile is also an iterative methodology, but the difference is that some part of the final product is developed at each stage.
The big advantage of this is that customer feedback is received on every feature implemented, which greatly contributes to continuous development.
But keep in mind that this fact can mean that it is harder to predict what the final product will look like if you use this control system.
Kanban has a lot in common with Scrum project management methodology, but it is less rigorous. The Kanban PM methodology allows you to categorize tasks as To Do, In Progress, and Done. This technique allows you to make changes not only after the sprint, but also at any time when they are needed.
Kanban is focused on smaller sprints and shorter life cycles. Tasks are usually tracked through a project management application or by moving sticky notes around the board. The main feature of Kanban is regular changes and updates to facilitate the overall progress of the task.
Plan your project wisely
We decided to use the Scrum e-commerce project management approach for several reasons. First, it allows creating a self-organized team. Then, it encourages communication in the team and across development, design, QA and other departments, involved in the development process. It helps us respond to emerging challenges in an agile manner and perform the best results. Below we describe the process of planning an e-commerce project:
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1. Competitor analysis. In the early stages of the project, we conduct in-depth competitor and market research. It helps us to identify the weaknesses and strengths of the market leaders. Moreover, we receive insights on the mistakes we can avoid and the best practices we can adopt.
3. Shipment and payment providers. Our team carefully selects the payment and shipment providers. The choice has a direct impact on the number of future sales, expenses, and the online shop’s trustworthiness.
4. Design. Our team could recommend using some particular layouts or design elements distinguished as your competitor’s best practices. The team also offers several options of themes from websites such as ThemeForest. In addition, we can develop a custom e-commerce design according to your business needs.
Read also: Best E-commerce Theme for Clothing Store
5. Data migration. In some cases, a customer already has an online shop with databases to import into the future project. We include the database migration to the workflow since it has an impact on the cost scope and the time of the online shop development.
6. The e-commerce platform. We offer several options of the e-commerce platforms depending on the customer business needs, goals, budget, and other factors. In some cases, we develop custom e-commerce platforms.
Then, to keep the project progress transparent and measurable, we use six main deliverables described below:
- Product vision statement. A quick summary describes the goals of the product.
- Product roadmap. It includes a high-level view of the product requirements that will help us achieve the product vision. At this stage, we also outline a general timeframe of development and release those requirements. The product roadmap further will form the product backlog.
- Product backlog. We create the full list of the tasks in the scope for the e-commerce website, ordered by priority.
- Release plan. It is a high-level timetable for the release of the e-commerce website.
- Increment. The working functionality of the product that we demonstrate to a customer at the end of the sprint.
Image source: CayenneApps
Start with an MVP
When our clients send us briefs with the desired functionality they often include too many features. But such features as real-time integration to CRMs, stock control systems, or financial software are not necessary for the initial stages of online shop development. Moreover, building these kinds of features does not make sense even from the client’s perspective. They will increase the cost of initial development but they don’t guarantee a return on investment from the e-commerce website.
Instead of building the first version on the online store with complex integrations, we build an MVP. MVP is a minimum viable product, or in other words, the smallest possible representation of a working product. In terms of e-commerce development, it is an online store with basic features.
Developing an online store, especially with custom features, could be risky. To reduce the risks, we create MVP of an online store to receive feedback from customers and online shoppers. We consider all the feedback to improve the design, customer journey, and other online store elements.
But most of all, MVP establishes the principle of continual development.
The scope of an MVP for the e-commerce website depends on the platform, the business goals, and the industry.
In e-commerce, MVP could vary depending on the initial business goals. For one business, MVP could bring profit, while for the other it could be a test of a hypothesis.
Image source: Dinarys
One of our recent projects, launched as MVP, is a Book Breakers mobile app. The app’s MVP includes such features as making predictions on football matches, the list of top predictors and their predictions, and calculating your profit according to your predictions.
Image source: Half Pencil
Define a workflow process
When starting each sprint, we have a particular Agile workflow, explained below:
1. Scoping meeting. We organize such meetings with customers to receive answers to questions regarding time estimation, project planning, budgeting, etc.
6. Working on tasks. Our team works on the current Sprint from the Backlog.
8. Deploy to Dev. At this stage, we deploy the ready part of a project to the development environment. It is software used by the development team to conduct changes in the project.
9. Testing. The QA department conducts testing to ensure that the product is bug-free. It is very convenient to detect bugs sprint by sprint.
11. Deploy to production. This is the most exciting part of every project. When all the hard work is done, we deploy the result to production.
12. QA in production. This is a set of techniques used to find out actual issues in the product, receive fast feedback and vital diagnostic data.
Image source: Medium
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Use team communication software
As we said before, a website project management plan consists of small tasks and requires the work of many specialists. The main goal of the project manager here is to keep the project on time, on budget, and on the scope. These three parameters are the Project Triangle or Iron Triangle.
The most common issues that occur during the project are schedule delay, cost overrun, and poor quality of the product.
To avoid such issues, our project managers understand how to make all three project constraints adjust to each other and deliver high-quality products. To deliver the projects within the budget and in time, we control human and financial resources, as well as prevent stakeholders from managing project scope. In addition, our project managers keep the team focused and adjust milestones when necessary.
Launch an e-commerce store and keep iterating
It is the basic process of continuous development used by many IT companies. During this cycle, the team continues monitoring, experimenting, and building e-commerce websites for the long term.
So, why is project management important in terms of e-commerce development?
Вид торговли, при котором все бизнес-процессы проходят в интернете
Электронная коммерция, e-commerce или e-com — это покупка или продажа онлайн. Условно можно выделить три вида электронной коммерции: на сайте интернет-магазина, в социальных сетях и на маркетплейсах.
В России в 2022 году электронная коммерция сосредоточена на маркетплейсах: они растут быстрее онлайн-магазинов. Толчком для развития маркетплейсов стала пандемия. Тогда магазины попробовали продавать онлайн и поняли, что есть спрос. А покупатели оценили удобство такого способа похода в магазин.
Подготовили для вас статьи об особенностях торговли на маркетплейсах
Бизнес в сфере интернет-торговли упрощает путь покупателей. Чтобы купить товар, не нужно идти в магазин: достаточно зайти на сайт, выбрать подходящий товар и сделать заказ. Оплатить его обычно можно онлайн при покупке или при получении.
У электронной коммерции есть преимущество: можно продавать товары или услуги не только в своем городе, но и в соседних. А если товар долго хранится — даже по всей стране или миру.
У e-commerce есть и недостатки:
- Не все товары можно продавать в интернете. Например, не получится продавать табачные изделия, алкоголь, растения, животных.
- Можно столкнуться с кражей личных данных клиентов, что приведет к проблемам с репутацией и штрафам.
- Могут возникнуть проблемы с доставкой не по вине онлайн-магазина, из-за чего клиенты останутся недовольными и репутация бизнеса пострадает.
Бизнесу в сфере электронной коммерции можно не открывать офлайн-точку, а просто сделать склад. Некоторые начинающие предприниматели используют в роли склада комнату в своей квартире или гараж. Но с ростом бизнеса придется арендовать или купить помещение. А еще некоторые интернет-магазины открывают шоурумы или пункты выдачи с примерочными, чтобы клиенты все-таки могли примерить товары и рассмотреть их вживую.
Оптимальный формат торговли — совмещение офлайн- и онлайн-торговли. То есть часть покупателей приходят покупать вживую, но есть те, кто покупают онлайн, например на маркетплейсах. Для тех, кто хочет потрогать и примерить товар перед покупкой, будет возможность сделать это в магазине. А те, для кого это не так важно, закажут онлайн.
- Электронная коммерция — это вид торговли, который полностью происходит в интернете.
- В России самый быстроразвивающийся бизнес в сфере электронной коммерции — это маркетплейсы. Например, Wildberries или Ozon.
- У электронной коммерции есть свои особенности. Например, покупатель не может примерить товар. Поэтому нужно придумывать способы, как это обойти.
- У электронной коммерции есть недостатки. Например, бизнес может столкнуться с утерей данных клиентов, что плохо скажется на репутации компании и может привести к крупным штрафам.
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Thanks to e-commerce software, retailers can sell services and products online. In terms of e-commerce development, there are a lot of options to choose from.
On the basis of business needs, retailers can use existing e-commerce tools and technology or hire an e-commerce development team to develop a custom solution from scratch. Still, how do you find the best technology for an e-commerce website?
In this article, you will learn about:
- What the choice of e-commerce technologies depends on
- A tech stack for e-commerce development
- Modern e-commerce platforms
- The main features of e-commerce platforms to choose from
Let’s get started!
What does the choice of e-commerce technologies depend on?
The main differences between an online shop and an ordinary website are the shopping cart and payment gateway features. This could be achieved in different ways by applying different technologies.
Depending on your budget and business needs, you can choose from:
- Shopping cart software
- E-commerce software
- Custom e-commerce platform development
Let’s have a closer look at the differences between these solutions and factors to consider when looking for the best one for your business.
At the first glance, e-commerce software and shopping cart software are similar. They both empower e-commerce website with necessary functions. However, they are still very different.
Shopping cart software is the best option if you already have a website and want to add a product catalog and process payments. Such solutions include extensions and plugins for websites. In addition, shopping cart software provides limited merchant tools, payment gateways and a virtual storefront. Still, depending on the software and website, some customization may be possible.
The price of such extensions varies from free options to $500, depending on the feature list and e-commerce shop size. You can choose this option if you have a very limited timeline and budget and you do not plan to scale your business in the future. Remember that such software does not support responsive design, so you lose your potential mobile traffic.
To be specific, an attractive storefront and convenient customer journey are key factors for driving conversions. In addition, there are many responsive themes available for the most of the existing e-commerce platforms, so your potential customers could enjoy mobile shopping.
Online shops made on existing e-commerce platforms are great for small and medium businesses, with light or medium traffic.
The cost of such e-commerce technology solutions starts at $29 per month. However, if you want advanced features, custom modules, and personalized e-commerce design, be ready to pay an additional fee.
Custom e-commerce development is the most expensive and time-consuming option.
However, it gives online retailers many advantages. With the custom online shop, you can add any functionality since the pre-built framework does not limit you.
You are free to decide the way your customers will find the products, add items to their shopping cart and make a checkout. You also have total control of your online shop storefront, so you can customize it for your market segment.
This type of development suits big companies with a large product catalog and high traffic. In addition, custom e-commerce development is popular for creating two-sided marketplaces, like Amazon and eBay.
You can integrate your online shop with any payment solution and CRM.
The price of a custom e-commerce website varies from $30,500 to $422,000+.
A tech stack for any e-commerce store
Let’s dive into the e-commerce website technology stack.
Front-end e-commerce technologies
The front end is what your website visitors see when they use your online shop. If the product page loads for too long, your customers would leave the online shop without making a purchase. The optimal loading speed of an online shop is 2.5 seconds. If your online shop does not provide this result, you will lose profit. The website loading speed is also a ranking factor for searching engines.
Back-end e-commerce technologies
The most popular programming languages used to develop back-end include PHP, Ruby, Java, and Python.
Often an e-commerce website requires additional tools to meet business needs. For that, e-commerce developers integrate third-party services to the online store code. The most popular integrations are:
- Payment gateways
- Analytics tools
- Shipping modules
- Social networks
- Multi-vendor stores such as eBay and Amazon
Such integration as alternative payment methods might be very handy to make the customer experience even more convenient and increase your conversion rate.
Here are some of them:
Analytics tools show important business metrics, such as conversion rate, CLV, bounce rate, shopping cart abandon rate and others.
The examples of analytic tools are:
Shipping modules are important for online retailers because they inform customers about the shipping cost and delivery time of their orders.
CRM is another popular integration, especially if an online shop has many customers. The customer relationship management system helps online shop managers to collect customer data such as name, email, telephone number, history of purchases, etc. Such integration is useful in analyzing customer behavior on the basis of previous purchases.
The most popular CRM integrations among our customers are:
- Microsoft Dynamics
Modern e-commerce platforms
Now it is time to determine what an e-commerce platform is.
What business owners can expect from an e-commerce platform:
- The system that helps set up and maintains the website to sell goods online.
- Integration with third-party apps for advanced SEO, marketing, multichannel retail, merchandising, order management, and client relationship management.
- The convenient and short customer journey to drive conversions. Often e-commerce platforms also include centralized order management and a single view of inventory across sales channels.
- For exceeding customer expectations and differentiating your brand, a modern e-commerce platform should include personalized customer experience and responsive website design.
- Flexibility to scale your online business. Most online retailers enjoy using particular platforms for their online stores because of the agility since it can be useful for business growth.
Finding the best technology to build an e-commerce website for your business is very important since it can provide your company with significant advantages over your competitors.
What e-commerce platforms does Dinarys offer and what is the difference between them?
Hosted e-commerce platforms mean that the e-commerce platform hosts your online store on its server. Moreover, hosted e-commerce platforms offer not only hosting but also technical support and shopping cart functions.
In most cases, for using such technology to build an e-commerce website, you should pay a monthly fee based on your online shop size and the number of financial transactions.
A hosted e-commerce platform would be a great solution for beginners in online retail because it is simple to manage. Still, online retailers should fill product details, add items and customize the website for their needs.
Our clients often hire us to make all the changes for them. However, such platforms have a lower technical barrier to entry, so anyone could create an online store.
Shopify allows retailers to add many useful features with the integration of add-ons. To add a new feature to your online shop, you can use one of tons of paid or free apps and install it to your website.
The cost of using Shopify starts at $29 per month + $2.9 +30% fee for using default payment gateway. If you want a custom theme or design and integration of many add-ons, the cost will be higher.
This is one more popular hosted e-commerce platform. The platform allows even beginners to create and launch an online store. However, it allows even fewer customization opportunities than Shopify.
Still, to give your online shop a more personalized look, you can buy a paid theme.
The cost of using BigCommerce starts from $29.95 per month + 1.5% transaction fee. The platform also has a credit card processing fee.
Self-hosted e-commerce platforms
This means that the platforms give customers only software without web hosting. The list of self-hosted platforms includes a variety of open-source solutions. We can compare them with buying and installing a WordPress website. In the end, you receive not a single blog, but a platform for your future online shop with endless opportunities for scaling and customization.
Technically, this is a plug-in for WordPress websites with e-commerce functions. So if you want to turn your blog into an online shop, consider this option.
It also allows ultimate customizability. For changing the functionality and adding product filters, you can hire any WordPress developer.
WooCommerce has many useful add-ons and extensions for increasing sales in an online shop and for improved marketing activities.
If your business needs something custom, you can easily find a qualified developer or hire an e-commerce team to develop it from scratch and to carry out the testing.
Main factors in choosing the e-commerce solution
The type and size of a project are the main factors we ask our customers about when they hire us for e-commerce development as the type of project will determine the whole tech stack of an online shop.
If the retailer has less than 500 items for sale and a limited timeline, we offer online shop development applying an existing solution like CMS or WordPress, especially if the customer wants to receive a working prototype within a strict timeline. In such cases, the developer tech stack should include:
- PHP, nginx for WordPress plug-in,
- nginx, MySQL, Ruby for Shopify
- PHP, nginx, Sass for BigCommerce
In this case, we would apply a different compilation of technologies. When the customer wants to develop an online shop for about 500 items for sale, high traffic and custom features, we offer open-source solutions, like Magento. In this case, the tech stack would include
- Apache, nginx, PHP and MySQL for Magento
- Nginx, Bootstrap, jQuery UI for Prestashop
- PHP, HTML/CSS, MySQL, DHTML for OpenCart.
Big and complex projects
If you are going to invest in custom two-sided platform development, a social network or an online shop of enterprise size with many integrations and custom features, this would require different technology stack.
Now you know how technology stack for ecommerce website development varies depending on the project size and the business goals.
The budget for e-commerce development
When planning the budget for your future online shop, you should consider such factors as timeframe, available resources and future maintenance.
In addition, think about in-house resources for setting and maintaining the online shop. If your business does not have any IT specialists, consider the cost of hiring an e-commerce team for initial settings and further technical support.
However, there are many other factors that will influence your future budget, such as:
- Domain name
- Hosting service
- SSL certificate
- The feature list
- The design
- And other components of the e-commerce website.
If you want to use an e-commerce platform, below you will find the cost estimation for both hosted and self-hosted solutions.
Cost to develop a Shopify online store
The platform has three pricing plans, from $29, $79 and $299 per month. But remember that in the first 12 months you will spend around $600 for the design, software applications and add-ons. The theme could cost between $100 and $200. Depending on the features your business needs, apps and add-ons could be free or cost around $600 each. The additional cost is the work of an e-commerce development agency, which may vary depending on experience and location.
So, the cost of a simple online shop on Shopify: from $2000 to $5000.
The price on mid-size and big e-commerce projects would be higher: $20.000 — $50.000
Cost to develop a BigCommerce online store
This hosted platform offers also three pricing plans: $29.95, $79.95 and $249.95 per month. The default feature list could be enough for the first time. But if you will decide to improve your website, consider that the price on BigCommerce apps varies from free — $150.000.
Cost to develop a Magento online store
While Magento Community edition is free, expect to pay for the domain, hosting and the features you will decide to integrate into your online shop.
If you decide to hire a Magento developer, consider that this will cost from $5 to $50 per hour.
If you are going to create a complex website on this platform, take into account that Magento 2 Enterprise Edition license cost starts at $22,000.00. Still, Magento 2 Enterprise Edition is the most popular technology stack used by big e-commerce companies.
So, depending on your project size, expect to pay:
Anywhere from $1500 for a small online shop with very basic features to $100,000 for a complex e-commerce website.
The cost to develop a WooCommerce online store
But remember that an open-source platform requires help from the developer. So, the total could vary: from $1000 to $3000.
Basic and advanced features of e-commerce platforms
When it comes to e-commerce website features, we pay the highest attention to the business needs of our customers. If we have decided on the e-commerce platform for the future project, but the client needs additional features, most often, we offer existing extensions and modules to meet the business needs.
In some cases, we develop custom modules for some particular business requirements.
Below you will find the list of default features of an online shop.
- Shopping cart
- Payment gateway
- Product catalog
- Customer profile
- Order management
All e-commerce platforms have such features, but when your online business has grown, you might need more advanced e-commerce tools and technology such as:
- CRM integration
- Multi channel plugins
- Social sharing buttons
- Email marketing
- Related items section
- On-site search
- Online chat
- Products reviews
- Loyalty program
Also read: How to choose CRM for E-Commerce
The most successful online stores often include many other useful functions, including:
- Abandoned cart recovery
- Suggested search results
- Animated shopping cart
- Product customization
- Video product demo
- Frequently Asked Questions
- Social proof
- 360 degrees product view
- Personal discount
What e-commerce platform is popular among successful online stores?
Successful online stores, apart from multi-vendor marketplaces, often belong to developed brands and companies. The most important thing for such businesses is to tell the online shop visitors about the company values and to attract the target audience with visual elements. Custom features are also popular among successful online shops.
Online retailers could use many technologies for their online shop success.
Still, we believe that the tech stack is not as important as business needs and goals. When developing an e-commerce website, try to concentrate on what your business is and what you want it to look like several years after.
This will determine your future e-commerce platform together with a feature list and custom development.
If you have any questions concerning current trends in e-commerce technology stack, or you have an idea about your future project, do not hesitate to fill in the form and our team will contact you.
Ecommerce Website Architecture: Why You Should Care About It
The same happens with your ecommerce website. In the 13+ years that Elogic has been in the market, we’ve seen clients come to us for mere performance optimization and leave with the whole ecommerce website revamp because their legacy architecture was the #1 reason for poor business growth.
Your online shop architecture should concern both back-end and front-end that secure scalability and flexibility of your website. But it also relates to the system of search and information you organize for better consumer experiences. And oftentimes, retailers struggle balancing these two aspects.
In this article, you’ll learn why the technical architecture of an ecommerce website should be well-thought-out before your website is built, which architecture might be the best fit for your business, and who can get it done for you.
What Is Ecommerce Architecture and Why Do You Need a Good One?
Ecommerce website architecture has two definitions:
Why is having a smoothly working ecommerce architecture design a must?
- It helps search engines (SE) to index the website and rank it higher. SE operating logic depends immensely on structures and their connectivity. So to allow easy crawling and indexing, the target website should be organized in a scannable way.
- It allows for scalability. Depending on the language and tools used, you may not need to create the website from the ground up — you can upgrade and add functions to the existing one. But it is only possible if you know which parts and structures of the websites will be affected by the change.
The person who plans the ecommerce technical architecture is called a solution architect and has to be involved in the website planning process from day one. Discussing the website architecture prior to developing the site will prevent you from extra-budget expenses, unforeseen code conflicts, and a waste of money for what could’ve been adjusted or improved without deleting it.
Can’t find a solution architect to enhance your team?
Find one in a large pool of talented engineers at Elogic and plan your site architecture to a tee
Hire a solution architect
Current practices feature three types of architecture for ecommerce website. Below we explain their peculiarities, provide ecommerce architecture diagram for each type, and outline their pros and cons.
Two-tier website architecture implies that there are two sides of the architecture for the client domain and the business database domain. They exist in constant interaction.
Your two-tier ecommerce website architecture diagram will look like this:
The two-tier architecture is commonly used for homogeneous environments as it contains static business rules. It’s also the most preferred option for startups that want to validate the hypothesis prior to spending lots of money on a full-scale platform. However, it also has certain limitations.
In three-tier eCommerce architecture, in addition to client and database, there is an extra middle layer, a server-side. This forms three layers of the architecture:
- Presentation layer (client)
- Application layer (business logic)
- Database layer (database)
One of the biggest distinctions in this type of architecture is that each layer functions independently, runs on different servers, and is treated as a separate module when it comes to its development, modification, or maintenance.
Here’s what a three-tier online shopping architecture diagram looks like.
This type has all the advantages of the three-tier architecture but also multiplies its cons, meaning that it’s harder and more expensive to maintain flawless communication between the components of ecommerce architecture and test it.
Ecommerce Microservices Architecture
In this regard, the microservice architecture means the creation of the application/website by arranging multiple services that have less coupling dependency between each other.
Here’s what the ecommerce microservices architecture diagram looks like.
commercetools is a prime ecommerce microservices example of a company that implements this approach to creating ecommerce platforms and tools. Magento (aka Adobe Commerce) is currently in the process of redesigning its architecture and on a path to dropping the monolithic approach. The introduction of service contracts in Magento 2.0 is the first step towards this isolation.
Here’s an ecommerce platform architecture diagram based on Magento microservices:
While microservice-based ecommerce architecture and system design seem to be a perfect choice for enterprises, it’s not the best option for startups due to the maintenance complexity. Look at the pros and cons factors.
Let’s say you decide to improve your ecommerce architecture. Is there anything you can do besides contacting an experienced solution architect that would deal with the technical stuff? Actually, a lot. Here are a few Elogic tips on how to boost your website today!