What is an Impact Of E-Commerce in Today’s Online Business?

Global ecommerce is many things: cross-border commerce, borderless business, and international online retail. But more important than what it is, is what it isn’t.

Global ecommerce is not a luxury. It’s not one strategy among many. Going global is a necessity.

Unfortunately, it’s also fraught with questions: Where to invest? What countries present the best product-market fit? How do you attract non-local buyers? Which is most important: translation, currencies, payment options, or something else entirely?

This guide will give you an inside look at global ecommerce, with tips on how you can expand into the market.

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What is global ecommerce?

First things first: global ecommerce is the selling of products or services across geopolitical borders from a company’s country of origin, normally defined as its founding or incorporating location. Products or services are sold into non-native markets via online sales and marketing.

Recently updated forecasts anticipate a decline in growth of just a 9.7% increase in 2022 for worldwide ecommerce sales over the most recently tracked period. The same chart also forecasts declines in growth over the next few years will be minimal.

Numbers of that scale are hard to wrap our heads around. They’re at once invigorating and daunting. If your company is staring down that $5.7 trillion barrel and wondering, “Where do we begin?” rest assured, you’re not alone.

The advantages of international ecommerce are:

  • Easier expansion into foreign markets
  • Easier-to-find product-market fit
  • Shorter B2B sales cycles
  • Quicker building of international presence
  • Lower barriers to entry

As Harvard Business Review reported: “Business leaders are scrambling to adjust to a world few imagined possible just a year ago. The myth of a borderless world has come crashing down. Traditional pillars of open markets—the United States and the UK—are wobbling, and China is positioning itself as globalization’s staunchest defender.”

We’ll unpack that quote, and more, below. For now, the big idea is simple: the shadow of global ecommerce looms too large to ignore.

How big is the global ecommerce market?

The global ecommerce market is expected to total $5.7 trillion in 2022. That figure is estimated to grow over the next few years, showing that borderless ecommerce is becoming a profitable option for online retailers.

Global ecommerce sales growth

Although retail has had it tough since 2020, every national market covered by eMarketer saw double-digit ecommerce growth. The trend continues:

China continues to lead the global ecommerce market, accounting for 46.3% of all retail ecommerce sales worldwide, with total online sales just over the $2.8 trillion mark in 2022. It also has the world’s most digital buyers, 842.1 million, representing 39.4% of the global total.

The top five ecommerce markets haven’t changed since 2018. Trends from eMarketer suggest that these markets will stay in the top five until 2025.

Casey Armstrong, CMO at ecommerce fulfillment brand ShipBob, adds, “While a lot of focus in ecommerce centers around the United States and Canada, there is a lot to learn from other large international players who are seeing an even more accelerated growth rate in ecommerce.”

He adds, “Merchants can shift where they sell based on this data and the demand for ecommerce from these countries. At ShipBob, it’s why we have opened fulfillment centers in Canada and the UK and are about to open another in Australia.”

Set up your international ecommerce strategy

Setting up an international, omnichannel ecommerce strategy can seem intimidating, but there are a few key areas that, if you address them as a priority, can help you succeed.

The areas to focus on are:

  • Pricing. When it comes to pricing, two issues present themselves for international ecommerce retailers: currency conversion and how to handle promotions. Regarding the former, it’s worth researching how customers perceive pricing in the country you’re targeting. In the West, it’s common for prices to end in a 9, whereas in countries like China, it’s best to use a round number.Regarding promotions, according to McKinsey & Company, businesses should use a wider range of factors to determine price sensitivity (especially in foreign markets). In addition, effectively and profitably linking pricing and promotions together can increase revenue and profiles by three to five percentage points overall.
  • Customer service. Customer service is important no matter which part of the world you’re servicing. According to research from GRIN, 46.75% of surveyed customers said customer service is an important part of their ecommerce experience. Common types of communication for CS in most countries include phone, email, and live chat.

Get a head start with Shopify Marketplace

In 2021, we launched Shopify Markets, and this year we released an upgrade to this feature, called Shopify Markets Pro. This new feature helps businesses manage overseas sales by simplifying complex areas such as compliance, tariffs, shipping, and conversions. On average, merchants in North America using this feature sell to 14 other new markets.

6 top global ecommerce trends to watch

For customers worldwide, inflation has become a leading concern for 40% of respondents—above poverty and social inequality (31%), unemployment and jobs (26%), and coronavirus (12%).

While people are still spending money, global brands are not exempt from the pressure of inflation. As such, if you’re planning to use cross-border ecommerce, you’ll need to consider the impact of inflation in different countries.

Speaking to Glossy in a recent interview, Olaplex CEO JuE Wong explains how even with net sales increases of 38.6% in Q2 2022, Olaplex isn’t immune from global inflation, macroeconomics, and geopolitical situations. As a result, JuE Wong says while the business is cash-rich, they’ll be investing in technology (such as ecommerce solutions) and technological capabilities to help advance growth.

With this concern in mind, it’s worth researching the inflation rates of the countries you’ll be targeting and potentially revising your pricing strategy using the data you gather.

More consumers will shop on their smartphones

The COVID-19 pandemic made a significant impact on ecommerce trends around the world. With brick-and-mortar stores shuttering overnight, shoppers flocked to the internet to buy their things. Experts say the pandemic accelerated the shift to online shopping by as much as five years.

M-commerce, or mobile commerce, involves shopping online through a mobile device, like a smartphone or tablet. M-commerce will continue to break out over the next few years. Technological advances like branded shopping apps, 5G wireless, and social shopping make it easier for people to shop on their phones.

In 2022, mobile shopping from Shopify merchants captured 69% of online sales over BFCM.

Online retail continues to expand due to the increasing use of smartphones and tablets globally. In 2022, smartphone retail ecommerce sales are expected to take up 6% of total retail sales, a jump from 4.1% in 2019. Mobile shopping apps are becoming more popular amongst retailers and shoppers, with one in five US shoppers reporting using them multiple times per day.

Another facet of mobile shopping, social commerce sales are set to triple by 2025. While only 30% of US consumers report purchasing goods through social platforms, nearly half of China’s consumers already shop on social, generating more than $351 billion in sales in 2021.

A new mix of marketing channels

In recent years there have been exciting advancements in several areas of advertising—including access to new marketing channels.

However, as an extension of social commerce, live shopping has started to become more popular as the strategy has soared in China. The live commerce market in China was at $2.27 billion in 2021 and is expected to increase to $4.92 billion in 2023.

As for other countries, live commerce is just starting to emerge as a marketing channel. For example, 20% of online shoppers in the US said they’d participated in live commerce, while a further 34% said they haven’t participated but had heard of it.

Another new marketing channel coming on the horizon is connected TV advertising—which refers to ads you’ll find on platforms like Hulu, Roku, and YouTube. The perception of these ads by customers are largely no different to that of linear/cable TV, but comparing the two customers found ads on streaming services to be better.

A struggling global supply chain

The impact the COVID-19 pandemic made on supply chains was, according to Morris Cohen, Wharton Professor of Operations, Information, and Decisions, “a major disruption, along the lines of having an earthquake or tsunami.” For decades, the core features of supply chain management were:

  • Globalization
  • Low-cost supply
  • Minimal inventory
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When COVID-19 broke supply chains around the world, it drove companies to focus on building supply chain resilience or to think of ways to keep supply chains from halting and restoring them quickly when they do.

The effects of the coronavirus were not an exception to the rule: Supply chain disruptions are happening with increasing frequency and severity. Levi’s saw its biggest year-over-year loss in Europe in 2022, where revenue decreased 19% from the same period in 2021. McKinsey reports that significant disruptions to manufacturing production now occur every 3.7 years, on average.

Experts predict that systems won’t “normalize” until 2023 at the earliest. Even once they do, the pandemic has exposed global logistic network vulnerabilities to future political instability, natural disasters, and regulatory changes.

—Rebecca Heilweil, Supply Chain Reporter

Growing sales in China and APAC

By 2023, retail ecommerce sales in Asia-Pacific are projected to be greater than in the rest of the world combined. This is due to: (1) rapid urbanization and technological advancements; (2) more than 85% of new middle-class growth residing in APAC; and (3) a host of government and private-led initiatives in China.

China’s ecommerce sales totaled an estimated $2.8 trillion in 2022, more than double the US market.

Entering China—and to a lesser degree APAC as a whole—presents a handful of thorny challenges:

  • China causes sites on foreign servers to load painfully slow, dragging down onsite conversion rates and search engine rankings.
  • Chinese consumers use ecommerce.

Creating content for consumers in their local language

Fifty-seven percent surveyed by PayPal said they currently shop internationally. Almost two in five respondents said they’d made an international purchase in the past three months.

However, amongst English-speaking shoppers, over two-thirds of respondents in a study from Flow.io said they would not purchase from a site not translated into English. In Japanese and South Korean markets, where cross-border commerce was lowest, that number rose to 41% and 36%, respectively.

Going native with your site’s language—beyond Google Translate—can make or break global sales. It creates a good customer experience from first impression to checkout.

  • Product descriptions (67%)
  • Product reviews (63%)
  • Checkout process (63%)

Based on a survey of 8,709 global consumers in 29 countries, CSA Research found that 65% of consumers prefer content in their language, even if it’s poor quality. Moreover, 40% will not buy from websites in other languages.

This last finding bears closer examination. Localization can often feel overwhelming, like an all-or-nothing endeavor (either everything has to be country-specific or why bother?). It’s not.

The respondents’ focus on navigation and “some” content means that a site need not invest in holistic translation from the jump. Getting heavily scrutinized areas of a site right is critical: headlines, product titles, etc. Only after you’ve gained traction does full-scale translation using a native copywriter and local idioms make sense.

It’s time to go cross-border

If there’s one thing all the above data, reports, and trends reveal, it’s that global ecommerce isn’t a choice—it’s a necessity. The future of your company’s growth, maybe even its survival, depends on it. That’s why we created a step-by-step framework for going global the right way.

It’s not a luxury. It’s not for multinational conglomerates. And it’s not just one among many growth strategies. Global ecommerce is a necessity, and something to take advantage of for your brand.

Global Ecommerce FAQ

According to The Global and United States Ecommerce Market Report and Forecast, the global ecommerce marketing size is worth 7 million in 2022 and is forecasted to grow to to 20 million by 2028 with a CAGR of 17.

How do I start a global ecommerce business?

1. Determine your target international markets and how they will support business growth.

2. Understand target market needs, for example preferred payment methods.

3. Create a plan for market entry.

Is ecommerce important to a global business?

Ecommerce can support and facilitate international trade, ease business deals, and help businesses better understand market demand.

Read More

Global ecommerce sales are expected to total $5.9 trillion worldwide in 2023. This number is expected to continue growing over the next few years, proving that ecommerce is becoming an increasingly lucrative option for businesses.

It also marks an 8.9% annual increase—the third-fastest global ecommerce sales growth rate in the forecast period between 2021 and 2026.

Plus, of the total global retail sales in 2023, 20.2% is expected to come from . That is, over $0.20 of every $1 spent on retail goods this year will be done over the internet.

Just who are the biggest players driving the world of online shopping and where is the biggest market located?

As the world’s top exporter, China is also the world’s top ecommerce market, with total online sales set to exceed the $3 trillion mark in 2023. Together with the United States, ecommerce sales from these two countries are set to total more than $4.1 trillion.

It should come as no surprise then, that some of the world’s top ecommerce companies come from these two powerhouses. In fact, more than half of the top ten hail from either China or the US.

This divide between online and in-store widened significantly in 2020 in 2021 as a result of the coronavirus pandemic. With brick-and-mortar stores shut to curb the spread of the virus, consumers flocked online to carry out their purchases. In fact, experts say the pandemic has accelerated the shift to online shopping by as many as five years.

But that’s not the only reason is on the rise.

The infiltration of technology into consumers’ lives has more than helped to move things along. Figures from DataReportal’s latest Global Overview Report show nearly the number of people shopping online worldwide grew by 8.3% in 2022 to hit 4.11 billion, and nearly 60% spent on these online purchases was attributed to mobile devices.

That said, it’s no surprise that online sales are expected to continue growing as consumers feel increasingly comfortable with the ease of shopping on mobile devices.

Want to Learn More?

The growth rate of ecommerce varies greatly from year to year, but overall it has been growing at a very rapid pace. In 2023, the global ecommerce market is estimated to be worth $5.9 trillion, a 9.3% increase over the previous year. Ecommerce growth is expected to continue in the coming years.

How much did ecommerce grow in 2022?

By experts’ estimates, ecommerce sales grew by 7.1% in 2022. It is difficult to predict the exact growth of ecommerce as there are many factors that can influence the growth of ecommerce, such as the global economy, technological advancements, and consumer trends.

Is ecommerce growing in 2023?

Yes, it is expected that ecommerce will continue to grow in 2023. In fact, many experts predict that ecommerce sales will grow by 8.9% due to the increasing digitalization of the world. This growth is expected to be driven by the growing number of shoppers and businesses using digital channels to purchase goods and services.

The global ecommerce market is estimated to be worth around $5.9 trillion in 2023.

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What is an Impact Of E-Commerce in Today’s Online Business?

– And the market of Alibaba Group Holding limited of China . it belongs to the Chinese private sector , the group was established in 1999 and headquartered in Hangzhou, People’s Republic of China, and its founder, Jack Ma, wanted to create an online portal called Ali Baba.com for business to link Chinese manufacturers and traders to the consumers and buyers from all over the world, earning most of its revenues from its business activities over the Internet , and then Jack Ma created aTaobai site similar to eBay’s website directed from consumer-to-consumer , one of the 20 most visited sites in the world with nearly a billion Product, and sites of Ali Baba Group Holdings represent more than 60% of parcels delivered to China.

E-commerce and the Arab States: E-commerce in the Arab countries suffers from weak marketing. If we compare the size of e-shopping in the Arab countries with what is spent on advertising in international sites, it is weak. However it is required from large Arab trade institutions and banks and business men and those who are interested in the trade to keep up with the development of commercial transactions.
So that e-commerce is a fundamental basis in its domestic, global and future business strategy. Although Arab countries are cautious and hesitant towards electronic commerce, unlike other countries, they are moving strongly to achieve giant steps towards economic growth.
We reach the conclusion that e-commerce helps to reduce the unemployment problem by providing new jobs, especially in the field of information and communications technology and the knowledge industry, and facilitates free individual businesses and small businesses, work at home, increase employment opportunities for the disabled , and increase work opportunities for woman at home without having to work outside, but it requires specialized and trained technical personnel capable of handling with its applications.

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Rawabet   and Strategic Studies

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The world is increasingly going digital. This creates both opportunities and challenges, calling for changes to existing policies and adoption of new policies in many areas. Many countries are poorly prepared.

One striking way that digitalization is impacting our economies is through growth in e-commerce. According to UNCTAD’s latest estimates, global e-commerce sales in 2018 amounted to $25.6 trillion, up 8% over 2017.

The value of e-commerce and contactless payments has been accentuated by the current COVID-19 crisis, provoking actions by governments.

Much of this digital innovation is taking place in Africa. In Senegal, the Ministry of Trade and SMEs is partnering with the private sector to facilitate delivery of essential goods and services through e-commerce. In Uganda, the Ministry of ICT has made a call to develop digital solutions in the fight against COVID-19 to support health systems and public service delivery.

Platforms have also been put in place, linking informal operators to established marketplaces and helping out-of-reach households access market vendors, using local transport solutions.

Central banks and regulators, such as the Central Bank of West African States, have taken measures aimed at reducing transactions costs of electronic payments, boosting uptake of cashless e-government solutions, for example, for the provision of monetary transfers to the most vulnerable groups.

Digital solutions help reduce the spread of the virus by minimizing the need for face-to-face interactions, and at the same time keeping some businesses from closing shop. And the digital world has served as a welcome palliative amidst prolonged physical distancing and self-isolation during the crisis.

This deepening in the digital shift has wide implications for trade and development. It is influencing the behavior of people, businesses and governments, helping drive an unprecedented transformation of how goods and services are developed, produced, sold, distributed and consumed.

As more and more companies and consumers go online to find the products they are looking for, sellers need increasingly to have a presence on the internet. Otherwise they become invisible in the market.

Digital realities are reshaping trade patterns

The impact of digitalization on trade is seen in trade statistics. Information and communications technology (ICT) goods play a crucial role in enabling the digitalization of our economies.

Exports of ICT services, which comprise both telecommunications, information and computer services, have grown faster than services’ trade in general and amounted to $568 billion in 2017.

Meanwhile, digitalization has made more services tradable by enabling their delivery over ICT networks. The value of the exports of services that are digitally deliverable amounted to some $2.9 trillion in 2018, or about half of all services exports.

Such exports increased substantially across all regions during the period 2005–2018, with the highest growth rate in developing countries, especially in Asia. In Africa and other developing regions, exports of such services have been growing as well but from a lower level.

Platforms and data

Digitalization affects most productive processes and activities in an economy, involving products in all sectors, from agriculture to services. Today is only the early stages of this digital transition.

The market’s invisible hand seems set to become a digital one, increasingly managed by major digital platforms. E-commerce and other aspects of the digital economy are driven by two main factors: digital data and digital platforms.

Digital data have become a new economic resource for creating and capturing value. Control over data is strategically important to be able to transform them into digital intelligence.

Data are also intrinsic to e-commerce. These platforms can use the data they collect from buyers and sellers to offer better services. Unsurprisingly, data-centric business models are being adopted not only by digital platforms, but also, increasingly, by lead companies across various sectors.

Digital platforms are increasingly important in the world economy. Some global digital platforms have achieved very strong market positions in certain areas.

Local firms in developing countries can benefit from being able to use services offered by global platforms. E-commerce platforms may, for example, provide export opportunities to small firms, enabling them to reach beyond small domestic markets. Using existing payment and e-commerce platforms can enable them to boost their sales, especially if they cater to certain niche markets.

Quality of e-commerce ecosystems affects trade effects

While all parts of the world are affected by the shift towards online commerce, many developing countries are still held back by limited digital readiness. While the majority of the populations of developed countries now shop online, that is not yet the case in most developing countries.

As shown by the eTrade Readiness Assessments conducted by UNCTAD in 27 least developed countries, gaps and barriers are found in several policy areas, ranging from ICT infrastructure and payment solutions to skills and legal framework.

Due to such weaknesses in the local ecosystem and low technological capacity of customers and employees, digital platforms in developing countries have to employ a range of business-model innovations to be viable.

They may need to have a person to function as the customer’s interface with the digital platform, to facilitate data entry, allowing cash payments on delivery, building up local call-centre capacity for quick call-backs, etc.

Platforms often need to establish physical supply-chain and logistics services, such as distribution centres, payment points, warehouses, drivers and delivery vehicles. There is similarly often a need to invest in management, IT and entrepreneurial skills.

Overcoming these challenges requires proactive government policies, worked out in close dialogue with the private sector. Stakeholders consulted in UNCTAD eTrade Readiness Assessments have stressed the need for inclusive and comprehensive e-commerce national development strategies as a priority to organize policy and regulatory reforms, cooperate with the private sector and help secure more support from development partners.

How to bridge the divides and make cross-border e-commerce more inclusive

Technology is not deterministic. It is up to governments, in close dialogue with other stakeholders, to shape e-commerce and the digital economy by defining the rules of the game. This is a huge challenge that will involve adapting existing policies, laws and regulations, and/or adopting new ones in many areas.

For most countries, the digital economy remains relatively unchartered territory, and policies and regulations are failing to keep up with the rapid digital transformations taking place.

National policies play a vital role in preparing countries to take advantage of online commerce. In view of the cross-sectoral nature of digitalization, a whole-of-government response is important to the formulation and implementation of policies aimed at securing benefits and dealing with challenges associated with e-commerce.

Ensuring affordable and reliable connectivity remains a major challenge in many African economies, especially in rural and remote areas, and requires attention.

Another challenge concerns border obstacles. Many trade facilitation measures require collaboration among neighboring countries.

In order to promote the consolidation of e-commerce shipments and the use of land rather than air transport for e-commerce within Africa and African regional economic communities, ambitious regional programmes need to be encouraged to harmonize trade procedures, transit regimes and trade facilitation monitoring tools.

Increased interoperability among e-payment platforms is also greatly needed. Mobile payments and cashless solutions must be easy to use. Payment solutions should reduce operating costs for businesses and platforms.

Enhanced interoperability both within countries and across borders will reduce friction in e-commerce transactions, increase ease of use for consumers and reduce costs for platform operators.

The adoption of the pan-African payment and settlement system as one of the five key instruments of the operational phase of the African Continental Free Trade Area (AfCFTA) is a milestone towards greater integration of digital financial services.

Taxation is one area that needs additional attention. Observers have noted a mismatch between where profits are taxed and where and how value is created.

As the tax landscape evolves, it is essential to ensure wide and more inclusive participation of developing countries in international discussions on taxation in the digital economy.

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There is a need for speed, flexibility and international support

Digital divides, differences in readiness and the high concentration of market power all point to the need for policies and regulations that will help create a fairer distribution of gains from the ongoing process of digital transformation and increased reliance on e-commerce.

Digitalization affects different countries in different ways, and individual governments require policy space to regulate the digital economy in order to fulfil various legitimate public policy objectives.

At the same time, several policy challenges may be more effectively addressed at the regional or international level. This applies, for example, to data protection and security, taxation and trade.

Finding adequate solutions requires greater international collaboration and policy dialogue, with the full involvement of developing countries. Any consensus will need to incorporate significant flexibilities to enable all countries to participate.

The inclusion of e-commerce on the agenda of the AfCFTA should pave the way for African countries to set rules that can facilitate more regional, cross-border e-commerce. As of today, most e-commerce in Africa is either domestic in nature or involves trade with non-African countries.

AfCFTA offers an opportunity for consolidating e-commerce rules and regulations across the continent and openly discussing disagreements. This is an opportunity for Africa to become a global player in trade and have the voice of the continent heard.

E-commerce has become a very popular mode of trading these days. E-commerce is buying and selling products/items or services through the internet medium. Anyone with an internet connection can start with e-commerce trading. It is not just limited to selling and marketing, it has notable impacts on all the areas of business.

E-commerce has altered the workflow of business. Since its introduction, e-commerce has had an impulsive impact on the society and the business structure on a global level.

The use of the internt
has increased in everyone’s life. The Internet has become an undivided part of
majority of people’s life because of the deepening effects it has on the lives.
People prefer to stay at home and make online transactions instead of going to
the bank, or to purchase goods online as they are too busy.

The internet is flourishing. Number of e-commerce sales are increasing every year anticipating the human habits of purchasing and security issues in e-commerce is also not so many.

Impact of E-commerce on Economy

The buying and selling of
goods is the most basic economic transaction, any altering in this reflects in
the supply chain management. The number of consumers purchasing online has
increased gradually with the increased use of the internet. The buyers and
sellers are no longer restricted to a retail store. Within a few clicks, a list
of hundreds of products can be accessed.

The growth in e-commerce sales has provided an exponential growth in the branch of logistics as the ecommerce platform integrates third party logistics vendors such as Fedex, UPS, BlueDart etc.

E-commerce controls demand patterns. E-commerce, technology are influencing the speed of sales transactions. The economy is globally affected through e-commerce. In ancient days, it took a while to affect the economy of the two dependent countries, but due to extreme changes in sales pattern and due to e-commerce this impact is almost immediate.

Impact of E-commerce on Customers

The number of consumers
purchasing online has increased gradually with the increased use of the
internet. People are too busy nowadays to go to banks or purchase goods by
going to the market. So e-commerce has made their life more convenient.

Customers today search on
google about the products they wish to purchase. Google being a powerful search
engine shows hundreds of products matching the consumer needs.

Customers can checkout
the prices of the items they want to purchase, on different websites and make a
decision to purchase. It is a lot easier instead of going to 5 different
retailers to know the price. It saves a lot of time! Also, the availability of
e-store is 24*7.

The functionality of easy returns helps the consumers to return back the goods they have purchased by sitting at home. E-commerce has made the shopping experience very smooth and enriching.

Impact of E-commerce on Traditional Business and Impact of E-commerce on online business

E-commerce is eternal.
The threat of e-commerce is to all, from small startups to huge corporations.
The ultimatum from e-commerce is extreme for all the traditional old school
businesses who are not willing to accept the changing business landscape.

Business organizations
must try sticking to their core practices and for other technical functions,
outsource the tasks to skilled enterprises.

Elimination of middlemen: Businesses can sell
directly to the customers now, without the involvement of any middlemen.
E-commerce has eliminated the use of middlemen due to which costs are reduced.
So, business owners are able to earn higher profits.

Marketing: As e-commerce has changed the purchasing
methods of people, it is expected that the marketing methods must also change.
People search on google first, even if they want to make a purchase on physical
shops. So, with the rise in e-commerce, digital marketing has replaced
traditional marketing methods.

Higher Profits: Due to increase in sales in e-commerce, the
traditional commerce sales have been downgraded. 24*7 availability and
convenience has resulted in huge profits.

Global marketplace: All the customers from overall the world can access your products by simply sitting at home. It is due to the huge impact of e-commerce. It is very easier to differentiate the prices online.

Positive Impacts of E-commerce to the society

The Indian education system has implemented various
educational models through various computer tools and technical aspects, which
are suitable for all levels, from primary to higher secondary level students.

The students from urban and rural areas were provided laptops and tablets at a very low cost with the access to internet, e-books which helps to improve their lifestyle and studies. As the educational standards have been kept on rising, it has increased the use of the internet among the students.

Technological Awareness

People today are becoming more tech-savvy. On
account of using the latest applications, gadgets, tools, people are more
technically aware. E-commerce plays a vital role to create this awareness.

Marketing Patterns

Marketing methods have been digitized. It is easier
to track the effectiveness of promotions.

Email marketing, on click marketing, etc have
changed the way marketing used to be. You can easily drive a lot of traffic on
websites using digital marketing.

This huge advancement in marketing methods is an impact of e-commerce.

Need of Highly skilled IT executives

E-commerce has deeply impacted the Human Resource
branch. In order to run the e-store, highly skilled IT executives are required.
Workforce planning to manage the demand. The increased use of automation alters
the needs of the workforce.

So, a huge number of job opportunities have been created in the IT sector, and firms are willing to pay huge amounts to the people with advanced skills.

Disadvantages/Negative Impacts of E-commerce to the society

Every coin has two sides.
In the similar manner, e-commerce too has few disadvantages which are mentioned

  • Customers are unable to examine the products.
  • Security is the biggest concern. Online payment transactions can result in fraud sometimes.
  • Due to some reasons, there might be a delay in the products to reach out to the customer.
  • Website maintenance is the biggest concern for business owners. It needs to be taken care 24*7 for technical glitches.
  • The updates part in both the hardware and software consistent is a must.
  • As middlemen are eliminated, to reduce costs, most of the companies try to eliminate these positions, their jobs are in danger these days.


Security is the biggest
concern in e-commerce. However, e-commerce has a huge impact in all the
business and other branches. Before making any online payment transactions, do
checkout the security certificates issued on the website. However, e-commerce
has played a vital role in economical aspects through which India has reached
the top level in this sector.

India is becoming the
country with the highest number of people using the internet. So India is
hugely affected and has a huge impact and adverse effects of e-commerce.
E-commerce really has the good effect of clarity. However, mostly e-commerce
has positive impacts in all the branches. So, e-commerce has bought a wave of
revolution in the economy.

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